Meddbase’s Managing Director Will Temple talks to Oracle Netsuite about the increased demand for and benefits of subscription-based software, and takes a look at what makes a product subscription-worthy.
Read the full article on the Netsuite website.
Will Temple, Managing Director, Meddbase, talks about the Logistics of the Subscription Model
‘Meddbase started in 2004 and found its subscription niche relatively simply. The opportunity was the custodial ownership of data for healthcare. In the UK, that’s a huge inherent risk — and health organizations consequently do not want to own the processing nor storage of data. Meddbase processes, manages and stores this health data and deals with retention, deletion backup and other tasks specific to data in the industry.
“Health organizations want [external] companies to deal with [the processing part of the data], so we got into that quite early on,” said Temple. “… We take it off of the organization and do it for them, so it’s a very obvious service we’re providing. There’s no way you would look at it and think that you would buy it once, because it’s a continual service.”
When asked to name just one best practice for companies beginning a subscription offering, Temple answered concisely: Invest in the customer and their loyalty throughout the lifecycle.’
